Belief

Our mission is to ensure young people are not forgotten. We aim to provide innovative and inspiring methods to engage our young people’s hearts, minds and souls; developing exceptionally confident, creative and resilient entrepreneurs who are inspired, active and disruptive game-changers in their communities.

Why Belief?

Young people are being forgotten…

  1. The Poverty Gap - Child poverty has reached 36% in the UK. The highest level of this century.

  2. The COVID Impact - The gap between advantaged and disadvantaged pupils is now the widest in over a decade.

  3. The Mental Health Crisis - Students are struggling with anxiety, depression, and low motivation. Access to school-based mental health support remains underfunded.

Nottingham is being forgotten…

  1. Crime - Nottingham is consistently above national and regional averages in most crime categories, especially antisocial behaviour and weapon-related offences. 

  2. Education Attainment - Nottingham city underperforms in both GCSEs and A-Levels

  3. City Funding - Nottingham receives significantly less community and cultural investment compared to other core UK cities

This leads to a lack of aspiration. A lack of Belief.

The Belief

A society where football is a symbol of change. Where young people have Belief in themselves and are able to act on their potential.

INTENSITY

'If you are in training, you train with game intensity. If you are in the game, you play with training intensity'

UNITY

'If you are in a position to pick what is right between you and the team, you must pick the team'. ​

HUMILITY

'If you think you are the best already, you will not listen; if you will not listen, you will not learn; if you will not learn, you will not progress'.

Exceptional Coaching

Our coaching is different. We focus on the people first, rather than the player. With our mentoring and life skills embedded into our coaching approach, we look to not only engage the minds, but the souls and hearts of our players in a sport which should capture the imagination. We provide weekly training sessions and educational sessions that focus on sports science, psychology and nutrition. 

Personal Development Programme

Mental well-being is our utmost priority for everyone we work with. We believe that positive role-modelling, both academically and personally, is crucial to giving people responsibility and guidance towards achieving their goals. We work with students in small groups and on a one-to-one basis, giving them personalised support. 

Career Development Programme

Our focus is on developing young people into game-changers. The world is changing, and so is traditional employment. Therefore, our Career and Professional Pathways Programme provides a semi-structured curriculum that encourages entrepreneurship, business start-up support and fosters links with local industries and further education opportunities. Our programme takes an innovative approach to career planning and work experience.

Contact Us

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